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4 Tips to Get the Most Out of the 2025 AMA Symposium for the Marketing of Higher Education

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

Features /
By: Mallory Willsea
Headshot of a man with glasses and the text 'I will unapologetically fight for higher education.'

QuickFire: Nate Jorgensen

16 questions with Miami University’s Senior Director of Marketing.

Features /
By: Kevin Renton
Graphic image combining the atrium of a large conference hall with a design of black circules and squares on an aqua background.

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

Lessons From the Field /
By: Volt Editorial

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It’s time to press ‘Play’ on courage again

Why advancement teams need to get back to the work of leading institutions courageously.

Donor & Alumni Relations /
By: Kim Hallman
The Advancement Manifest article image

The Advancement Manifesto

A call to arms for those who build belonging, trust, and transformation in higher education.

Donor & Alumni Relations /
By: Dan Giroux

QuickFire: Todd Lineburger

16 questions with Muhlenberg College’s Vice President of Communications and Marketing

Features /
By: Kevin Renton

’Why I Still Love Higher Ed’

Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.

Features /
By: Aaron Stern
Arch Manning

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Features /
By: Chris Kudialis
UNC NFL Bill Belichick

Is Bill Belichick good for UNC’s bottom line?

His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.

Features /
By: Chris Kudialis

College has to be about more than just employability.

Graduate employability matters, but college is also where students will hone the soft skills needed for the future.

Features /
By: May Ho

No Country for Young Men?

Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?

Enrollment /
By: Erica Levi Zelinger
Do alumni magazines still matter? article image. Man sitting on a dark couch reading a book, wearing a green jacket and a black baseball cap with a red letter "H" on it, against a white brick wall background.

Do alumni magazines still matter?

Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.

Donor & Alumni Relations /
By: Erica Levi Zelinger

Turning the page on tradition.

A deep dive into the magazines that keep alumni connected, informed and inspired.

Donor & Alumni Relations /
By: Erica Levi Zelinger
An image for higher ed marketing trends in 2025. A mature woman, who is a higher ed marketer, walks across a street. Behind her is a desolate, gray scale downtown and to the front of her is a vibrant city scape bustling with activity and people.

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Features /
By: Volt Contributors
The Senate just confirmed Linda McMahon as DOE Secretary. What’s next? article image. A digitally manipulated image featuring the U.S. Department of Education Federal Building placed inside a dark boxing ring. The ropes of the ring surround the building, creating a visual metaphor for conflict. The lighting emphasizes the contrast between the brightly lit government building and the shadowy, worn-down boxing ring.

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Education Administration /
By: Chris Kudialis
Private equity is playing for control in higher ed marketing article image. A close-up of a Monopoly board featuring a silver horse and rider game piece near a red house. The board includes spaces labeled "Columbia University" and "University of California," with a large red question mark nearby.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Features /
By: Chris Kudialis