Insights

Where your brand strategy falters — and how to rebuild it.

Institutions need to fix failing brand strategies as soon as possible. Marcomm leaders need to restore cohesion across functions and regain alignment. Here’s how.

Marketing /
By: Chris Huebner

Why is LinkedIn trying to be everything to everyone?

LinkedIn is getting weirder, louder and more video-driven, but Gen Z may be the key to keeping it grounded in its original purpose.

It’s never too early to communicate about hard decisions on campus

Between financial uncertainty and political pressure, marcomm leaders should err on the side of transparency with their audiences. Here’s how.

What higher ed marketers can learn from Streamer University

Authenticity, audience sharing, social awkwardness and other takeaways for higher ed marketers from a quintessential Gen Z social media summit.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

NIL, Title IX and the Future of College Sports

The amateur model is crumbling. Gabe Feldman unpacks what happens when athletes start getting paid—and what that means for everyone else.

End of Semester Reflections

As the industry faces political pressure and policy upheaval, the Trusted Voices podcast ends its third season with a rallying cry: lead boldly, rest fiercely, and never stop fighting for higher ed.

Is Higher Ed Too Woke?

In a time of political tension and policy whiplash, CIC President Marjorie Hass offers a grounded, insider’s take on what small colleges are really up against—from legal uncertainty to public perception—and why they still matter more than ever.

Features

Do alumni magazines still matter?

Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.

By: Erica Levi Zelinger

Turning the page on tradition.

A deep dive into the magazines that keep alumni connected, informed and inspired.

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Jobs

Upcoming Events

New!

Global Impact 2025

Since 2013, DA Global’s annual conference – Global Impact – has constituted the most comprehensive forum for education professionals, students leaders, and industry stakeholders committed to leveraging inclusive access to […]

October 28, 2025 @ 12:00 am
Register Today