Episode
Performance TV is Transforming Higher Ed
Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.
As AI becomes more integrated into college admissions, institutions are navigating the challenges of maintaining fairness and transparency in the process.
The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.
Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.
Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.
Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.
The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.
Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.
Community colleges are redefining student success through innovation, hyper-personalization and a commitment to meeting the needs of diverse learners.
The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.
Working through legitimate concerns, higher ed leaders are finding dynamic ways to integrate AI technology across campus offices.
20 questions with Forsyth Technical Community College’s Executive Director of Marketing and Student Care
Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.
CUPRAP’s annual Spring Conference brings together higher education communications and marketing professionals for three days of discussions on branding, storytelling, AI, digital strategy, leadership, and more. With keynotes, panel discussions, […]
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.