Insights

How to Create a Winning Strategic Enrollment Plan

A strategic enrollment plan will only work if you make it accessible and bring people along for the journey. Here’s how to do exactly that.

Institutional Strategy /
By: Aaron Basko

How to Perform a Content Migration

There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.

29 Higher Education Marketing Conferences to Attend in 2022

Our tracker of virtual, in-person, and hybrid higher education marketing conferences for the upcoming academic year.

How to Choose a CRM

Selecting the right CRM platform for your higher ed institution is an exciting, daunting proposition. Here’s what you should know.

Resources

Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

A strategic approach to unified communications means aligning people, processes, technology and data to enable communicators to effectively engage with their constituents.

The 2020 Higher Education Site Search Report

The 2020 Higher Education Site Search Report

Learn how investing in superior site search technology positively affects user experience and website performance for higher education institutions.

Higher Voltage

Why Is it So Hard for Colleges to Differentiate Themselves?

Lynchburg University’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

Features

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt

‘You Actually Want Me to Be a Successful Student’

Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Jobs

Upcoming Events

New!

#PSEWEB 2022

See you in Montreal, July 12 – 14. We’ve got a good feeling about this one 🤞 After two summers of meeting up in the virtual world, #PSEWEB is coming back to the big, real-life screen. The one with the projector, and maybe even cue cards. Our savvy, friendly community of higher ed marketers are […]

July 3 @ 11:23 pm EDT
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