Getting Creative With Limited Data: How to Measure Podcasting Success

Podcast data is scarce at best, and it's inconsistent across reporting platforms. So how do you know whether your podcast is working? Jackie Vetrano offers creative solutions to help prove the ROI.
Marketing & Branding /
By: Jackie Vetrano

Why Context is Key to More Effective Social Media Advertising

It's no longer enough to simply be in the feed. In order to break through and create better enrollment marketing outcomes, it's crucial to understand the “attention potential” of each new media and context.
Marketing & Branding /
By: Chris Huebner

Dr. Corie Morell-Martin on Smart Marketing and the Power of Intuition

Martin says she's succeeded in higher education because of her ability to embrace others’ strengths and surround herself with kind, talented people.
Lessons From the Field /
By: Dr. Corie Morell-Martin

Logging Out: Choosing the Right Social Media Platforms at Small Schools

How do you handle being asked to explore new social media channels when you’re already stretched thin? Take a strategic approach and consider the ROI first.
Marketing & Branding /
By: David Pavlak

Volt was built for current and aspirational education leaders who want to push how schools communicate their uniqueness and value.

Hi, welcome to Volt. We’re glad you’re here. Volt was created on the notion that when we share our beliefs, successes, and failures, we raise the level of the marketing game across the entire higher education industry. If that sounds good to you, stick around. We think you’ll like it here.

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