Episode 35
What Does it Mean to be Creative?
Speaker and consultant Amma Marfo joins the show to talk about creativity and how to harness it in our pursuit to improve the greater good.
Culture, Not Compliance: Changing The Way Your Institution Approaches Accessibility
- Education Administration
- February 13, 2020
- Brent Whiting
Creating Super Moments: What the Super Bowl Can Teach Us About Higher Ed Marketing Campaigns
The Super Bowl gave us more than just strange and memorable ads, it reminded higher ed marketers of how essential it is to create strategically integrated digital ad campaigns.By: Christopher Huebner
Let’s Get Real About Our Personal Social Media Hug Machine, #hemktg, #hesm, #higheredsocial
Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.By: Joseph Master
Room to Grow
Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.By: Steve Lannen
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