Insights

’How can I repair a broken relationship between admissions and marketing?’

Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.

Dear Jaime /
By: Jaime Hunt

The faculty lounge is now online

LinkedIn has transformed how faculty present themselves and represent their universities.

Dear Jaime: Is a centralized marcomm function always the best approach?

Plus, should I ask parents for their contact information?

Can’t-Miss Higher Ed Conferences for 2026

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Episode

A Presidential Pulse Check

Teresa and Erin preview ACE’s annual survey of presidents — and the long list of things keeping them up at night.

Breaking Down Silos: What It Really Takes to Build a Connected College

Author Elliot Felix joins Higher Voltage to discuss how colleges and universities can operate more efficiently and effectively.

No Longer Nudging: States are Overhauling Higher Ed

Michael Harris joins TVP to discuss state legislatures are changing higher ed governance, why higher ed isn’t investigating its own Epstein ties — and how power is being reshaped in colleges and universities.

What’s Fueling the Next Wave of HBCU Enrollment Growth

A data-driven look at how HBCUs are using intentional marketing, capacity planning, and student-centered systems to drive enrollment and long-term success.

Features

AMA 2025: The Year Higher Ed Got Serious About Its Digital Backbone

These vendor interviews highlighted how higher ed marketing is changing, fast.

Interviews /
By: Kevin Renton

Will private equity kill college sports?

Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.

QuickFire: Nate Jorgensen

16 questions with Miami University’s Senior Director of Marketing.

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

Jobs

Upcoming Events

New!

2026 UPCEA Annual Conference

The 2026 UPCEA Annual Conference will be a dynamic gathering of educators, researchers, administrators, policy makers, learning designers, and other higher education industry professionals. We will harness the collective experiences, […]

April 15, 2026 @ 12:00 am
Register Today