image - College admissions try to balance innovation, ethics and equity article image. A close-up of a black and gold pen resting on a printed sheet of code. The words 'accepted' in green and 'denied' in red are overlaid on the text, symbolizing decision-making processes in AI-driven admissions.

College admissions try to balance innovation, ethics and equity.

As AI becomes more integrated into college admissions, institutions are navigating the challenges of maintaining fairness and transparency in the process.

Insights

The night TikTok went dark.

The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.

Social Media /
By: Kellen Manning

Using the Psychology of Persuasion to Boost Higher Ed Marketing

Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.

Why blended leadership works best.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

My university is pushing program-specific campaigns. Should I resist?

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Episode

Performance TV is Transforming Higher Ed

Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.

Beyond the Search Cliff

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

Being a Critical Friend

Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.

Community College — America’s Best-Kept Promise

Community colleges are redefining student success through innovation, hyper-personalization and a commitment to meeting the needs of diverse learners.

Features

Are Donald Trump and college sports an NIL match made in heaven?

The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.

Admissions /
By: Chris Kudialis

Higher ed administration gets AI boost.

Working through legitimate concerns, higher ed leaders are finding dynamic ways to integrate AI technology across campus offices.

QuickFire: Devin Purgason

20 questions with Forsyth Technical Community College’s Executive Director of Marketing and Student Care

Can generative AI video be used in higher ed marketing? 

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

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2025 CUPRAP Spring Professional Development Conference

CUPRAP’s annual Spring Conference brings together higher education communications and marketing professionals for three days of discussions on branding, storytelling, AI, digital strategy, leadership, and more. With keynotes, panel discussions, […]

March 12, 2025 @ 12:00 am
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