You’re Innovating in One Type. Your Competitors Are Combining Five.
The innovation framework that higher ed can use and combine in order to build true competitive advantages.
- Insights
- October 21, 2026
- Mallory Willsea
Insights
Defending Brand Budget When Admissions Wants It
83% of CMOs say brand is a top priority, but it gets 23% of the budget. Here’s how to defend brand spend when admissions wants it.
Insights /
By: Chris Huebner
Every VP Should Spend a Day Working in the Marketing Department
Discover how stepping into the marketing trenches can offer fresh perspective, strengthen leadership, and change the way you see your team.
Empathy Is the Discipline Innovation Needs
In an industry searching for innovation, empathy is needed to separate useful progress from expensive mistakes.
Nostalgia Is Not a Strategy: An Updated Playbook for Higher Ed Marketing
The public won’t be higher ed’s cheerleaders anymore. Here’s how marketing teams build their own — starting with the magazine budget.
Case Study: Localist Events & Southern Utah University
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Case Study: Clive & Wilfrid Laurier University
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Case Study: Campus Sonar & Duquesne University
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Podcasts
Nostalgia Is Not a Strategy: Redefining the Higher Ed Marketing Function
Katherine Primus, VP of Marketing and Communications at Holy Family University, explains how campus marketing teams can evolve from internal order-takers to strategic, revenue-generating partners.
New Compliance Tactics: Dissecting Higher Ed’s Changing Legal Terrain
From Title VI investigations at elite law schools to “Compact 2.0,” guest Neal Hutchens joins Campus Docket to unpack the unprecedented legal tactics shifting the political and regulatory landscape of higher education.
The Future of Volt & the Higher Ed Community: A Little More Punk Rock
Volt General Manager Louis Miller joins Higher Voltage to discuss Volt’s evolution, restoring trust in higher ed, and why marketing needs more agitators.
Features
Marcomm Is Carrying Institutional Survival
Marketing teams own the levers that will earn back public trust in higher ed. Here’s the case for giving them real authority.
Features /
By: Mallory Willsea
Higher Ed’s Structural Problem with Innovation
Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.
How MCLA Found AI Visibility Success by Getting its Digital Ducks in Order
MCLA cleaned up its website and web governance before chasing AI visibility — and then grew AI citations 52% and enrollment 25%. Here’s their playbook.
Lessons From a Former Higher Ed Social Media Manager
A former university social media manager on the org chart, budget, and career-path changes higher ed marketing needs — and is afraid to ask for.
Jobs
Upcoming Events
New!
2026 UPCEA MEMS Conference
The annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management […]
November 30, 2026 @ 12:00 am
Register Today
Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
