Insights

Breaking Barriers: 3 Persistent Media Myths That Limit Potential

These media myths constrain higher ed marketing, but breaking the barriers can lead to more effective campaigns, even with limited budgets.

Marketing /
By: Chris Huebner

Why Bluesky may not be your school’s next social media star.

Emerging platforms like Bluesky might be gaining buzz, but without one key factor, they’re unlikely to be the future of social media.

Turn the demographic cliff into an opportunity with four strategic moves.

Even with enrollment challenges, colleges can thrive through uniqueness, flexible spaces, community ties, and refined communication.

Humanize the experience. Three keys to turn students into stakeholders.

What if, instead of focusing solely on retention rates, higher ed gauged success by the generational impact of student stakeholders?

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Episode

Shifting Realities

Erin and Teresa unpack the challenges shaping higher education leadership, from media influence to strategic planning and global insights.

Shifting Landscapes – The Future of Study Abroad

Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the AIFS explains.

Feet to the Fire

Dr. Belle S. Wheelan joins Teresa and Erin to discuss accreditation, the responsibilities and roles of accrediting bodies and the plans for higher ed under a second Trump administration.

Got Education? – Reframing the Value of Higher Ed

Grassroots efforts by institutions in Idaho and Utah are transforming the higher ed narrative.

Features

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Marketing & Branding /
By: Alissa Carr

Goodbye, US News? Alternative rankings are reshaping higher ed.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Jobs

Upcoming Events

New!

ACE Experience 2025

The American Council on Education’s (ACE) Annual Meeting is now the ACE Experience (ACEx)!  The ACE Experience (ACEx) offers a unique opportunity to examine higher education’s role in society now […]

February 12, 2025 @ 12:00 am
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