Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.
Discover how stepping into the marketing trenches can offer fresh perspective, strengthen leadership, and change the way you see your team.
In an industry searching for innovation, empathy is needed to separate useful progress from expensive mistakes.
The public won’t be higher ed’s cheerleaders anymore. Here’s how marketing teams build their own — starting with the magazine budget.
Higher ed marketing titles are a mess. Here’s what manager, director, senior director, AVP and CMO should mean, and how to fix confusing ones.
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Katherine Primus, VP of Marketing and Communications at Holy Family University, explains how campus marketing teams can evolve from internal order-takers to strategic, revenue-generating partners.
From Title VI investigations at elite law schools to “Compact 2.0,” guest Neal Hutchens joins Campus Docket to unpack the unprecedented legal tactics shifting the political and regulatory landscape of higher education.
Volt General Manager Louis Miller joins Higher Voltage to discuss Volt’s evolution, restoring trust in higher ed, and why marketing needs more agitators.
Are accreditors about to become the federal government’s civil rights compliance cops?
MCLA cleaned up its website and web governance before chasing AI visibility — and then grew AI citations 52% and enrollment 25%. Here’s their playbook.
A former university social media manager on the org chart, budget, and career-path changes higher ed marketing needs — and is afraid to ask for.
Colleges aren’t just competing against each other but against the much broader question of whether a degree is still worth the investment. Here’s how to show your school is still worth the investment.
Higher ed marketing jobs frequently demand a unicorn — strategist, designer, analyst, SEO pro. Four experts weigh in on the cost of role sprawl.
The annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management […]
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Join the thousands of Volt subscribers gaining the insights that help you sound smarter, move faster, and stay on top of what's shaping higher ed marketing.
