Creating Super Moments: What the Super Bowl Can Teach Us About Higher Ed Marketing Campaigns

The Super Bowl gave us more than just strange and memorable ads, it reminded higher ed marketers of how essential it is to create strategically integrated digital ad campaigns.
Marketing & Branding /
By: Christopher Huebner

Let’s Get Real About Our Personal Social Media Hug Machine, #hemktg, #hesm, #higheredsocial

Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.
Education Administration /
By: Joseph Master

Room to Grow

Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.
Education Administration /
By: Steve Lannen

Volt was built for current and aspirational education leaders who want to push how schools communicate their uniqueness and value.

Hi, welcome to Volt. We’re glad you’re here. Volt was created on the notion that when we share our beliefs, successes, and failures, we raise the level of the marketing game across the entire higher education industry. If that sounds good to you, stick around. We think you’ll like it here.

Keep Reading About Volt