Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing.
By tackling the economic and ethical dimensions of AI, African leaders offer valuable insights for universities.
Emotional storytelling bridges the gap between donors and institutions, creating meaningful connections that drive impactful giving.
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
Discover the unexpected niche social media content of 2024 that turned “boring” into brilliant.
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Teresa and Erin forecast 2025’s higher ed landscape, highlighting enrollment trends, crisis communication, and shifts under a potential new Department of Education.
Kevin and Carri Twigg examine higher ed’s future in light of potential disruptions, a dismantled ED and shifts in institutional identity and collaboration.
Erin and Teresa unpack the challenges shaping higher education leadership, from media influence to strategic planning and global insights.
Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the AIFS explains.
More schools are using the new media to engage current students while also keeping successful graduates in the fold.
Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.
From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.
Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.
Marking its 50th year, the NCMPR National Conference (#NCMPR50) offers a robust agenda tailored for higher ed marketing and communication professionals. From AI and social media strategies to creative how-tos, […]
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
