Almost Friday Media’s Alex Edge joins “Higher Voltage” to explore how Netflix’s raw, student-led series about college football culture is rewriting the rules of higher ed marketing.
83% of CMOs say brand is a top priority, but it gets 23% of the budget. Here’s how to defend brand spend when admissions wants it.
Discover how stepping into the marketing trenches can offer fresh perspective, strengthen leadership, and change the way you see your team.
In an industry searching for innovation, empathy is needed to separate useful progress from expensive mistakes.
The public won’t be higher ed’s cheerleaders anymore. Here’s how marketing teams build their own — starting with the magazine budget.
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Almost Friday Media’s Alex Edge joins “Higher Voltage” to explore how Netflix’s raw, student-led series about college football culture is rewriting the rules of higher ed marketing.
Katherine Primus, VP of Marketing and Communications at Holy Family University, explains how campus marketing teams can evolve from internal order-takers to strategic, revenue-generating partners.
From Title VI investigations at elite law schools to “Compact 2.0,” guest Neal Hutchens joins Campus Docket to unpack the unprecedented legal tactics shifting the political and regulatory landscape of higher education.
Volt General Manager Louis Miller joins Higher Voltage to discuss Volt’s evolution, restoring trust in higher ed, and why marketing needs more agitators.
Marketing teams own the levers that will earn back public trust in higher ed. Here’s the case for giving them real authority.
The innovation framework that higher ed can use and combine in order to build true competitive advantages.
Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.
MCLA cleaned up its website and web governance before chasing AI visibility — and then grew AI citations 52% and enrollment 25%. Here’s their playbook.
The annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management […]
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
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