Insights

27 Higher Education Marketing Conferences to Attend in 2021-2022

Our tracker of virtual, in-person, and hybrid higher education marketing conferences for the upcoming academic year.

Social Media /
By: Jillian Ashley Blair Ivey 

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Getting Off the High Horse: How to Go All-In with Online Learning

Rasmussen College’s Caroline Gulbrandsen shares what her school has learned after two decades of online education.

Resources

Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

A strategic approach to unified communications means aligning people, processes, technology and data to enable communicators to effectively engage with their constituents.

The 2020 Higher Education Site Search Report

The 2020 Higher Education Site Search Report

Learn how investing in superior site search technology positively affects user experience and website performance for higher education institutions.

Higher Voltage

Stories First: Inside UCLA’s Revamped Marcomm Team

Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Bridget Burns discusses the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Features

Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Marketing & Branding /
By: Chris Romano

Product Brand or Service Brand? The Higher Ed Hybrid

Why higher education brands are blends of both, and what that means for how they should be executed.

Are Your ‘Welcome Back’ Activities Falling Short?

Return-to-campus initiatives should be more than entertaining – they should be strategic.

You Are Not the Accounts You Run

Social media managers have separate themselves from the accounts they run, for their own good.

Jobs

Upcoming Events

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The Carnegie Dartlet Conference

Join us as we explore the critical connection between marketing strategy and recruitment. The 10th annual Carnegie Dartlet Conference is a must-attend event for recruitment marketers! This interactive and inspiring conference is unlike any other in higher education. Don't miss out as industry-leading experts join us to explain how you can use today's top marketing […]

October 20 @ 2:46 pm UTC+0
Register Today