Ubiquitous Uniqueness: The (Almost) Impossible Task of Differentiating Your School

A four-step guide to identifying your unique purpose, brand and value proposition from a higher ed marcomm professional.
Marketing & Branding /
By: Peter Ashley

What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb's spring 2021 virtual conference.
Marketing & Branding /
By: Conny Liegl

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men's basketball elevated the small Indiana school to national prominence.
Admissions /
By: Higher Voltage

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.
Marketing & Branding /
By: Chris Huebner

Volt was built for leaders in higher education marketing who want to push how schools communicate their uniqueness and value.

Hi, welcome to Volt. We’re glad you’re here. Volt was created on the notion that when we share our beliefs, successes, and failures, we raise the level of higher ed marketing across the entire industry. If that sounds good to you, stick around. We think you’ll like it here.

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