Insights

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media /
By: Chris Huebner

The 25 Best Higher Education Marketing Conferences to Attend in 2021

With Covid-caused lockdowns continuing to upend the school year, conferences and conventions have moved online in the near term but hope to return to in-person gatherings by the end of the year.

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Getting Off the High Horse: How to Go All-In with Online Learning

Rasmussen College’s Caroline Gulbrandsen shares what her school has learned after two decades of online education.

Resources

Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

A strategic approach to unified communications means aligning people, processes, technology and data to enable communicators to effectively engage with their constituents.

The 2020 Higher Education Site Search Report

The 2020 Higher Education Site Search Report

Learn how investing in superior site search technology positively affects user experience and website performance for higher education institutions.

Higher Voltage

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Bridget Burns discusses the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Features

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

Admissions /
By:

Highly Social: The Changing Role of the College President

As college presidents become more involved in marketing, social media is a built-in part of the job.

Stories First: Inside UCLA’s Revamped Marcomm Team

Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

Jobs

Upcoming Events

New!

The Carnegie Dartlet Conference

Join us as we explore the critical connection between marketing strategy and recruitment. The 10th annual Carnegie Dartlet Conference is a must-attend event for recruitment marketers! This interactive and inspiring conference is unlike any other in higher education. Don't miss out as industry-leading experts join us to explain how you can use today's top marketing […]

September 28 @ 6:23 pm UTC+0
Register Today