Insights

How to Track LLM Referral Traffic in GA4

Discover how to track, understand, and leverage AI-driven traffic.

Insights /
By: Madeleine Schneider

Dear Jaime: The Introvert’s Guide to Networking and Cultivating Creative Teams

Jaime Hunt tackles the anxiety-inducing task of professional networking, and offers advice on how to foster the psychological safety necessary for your team to do their best creative work.

New Frontiers for Media Planning

Where Innovation Must Happen in Higher Ed

Skyrocketing Online Learning Has Schools Weighing Dilution Versus Survival

Interviewed scholars and consultants say proper quality and marketing trumps “vacuum” strategy of bringing in as many students as possible

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

How Legal, Political, and Financial Forces Shape Higher Ed Accreditation

Are accreditors about to become the federal government’s civil rights compliance cops?

Summer Break? Not for Higher Ed Strategy

As the academic year ends, Trusted Voices hosts Teresa Valerio Parrot and Erin Hennessy break down the pressing issues that higher ed leaders must tackle before fall.

Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness

Western Michigan University’s Tony Proudfoot explains why higher ed marketers must evolve from mere promoters to chief strategists who help shape the core product of the institution.

Features

Highlights from eduWeb Summit 2026

Marketers and enrollment leaders share the eduWeb Summit 2026 sessions and hallway conversations they’re bringing back to campus.

Interviews /
By: Louis Miller

When College Sports Go Pro, University Brands Pay the Price

Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?

The Retention Blind Spot Between Enrollment and Advancement

Colleges invest heavily in enrollment and advancement marketing, but neglect the student experience in between. Here’s how to close the gap.

Beyond the Brand Tracker

Practical Brand Measurement Options for Higher Education Marketers

Jobs

Upcoming Events

New!

NACAC Conference 2026

NACAC Conference 2026 will take place October 8-10 at the Minneapolis Convention Center.

October 8, 2026 @ 12:00 am
Register Today