HBCU Marketing in a Post-Pandemic World
Graphic design with the TikTok logo on top of a fuzzy tiger mascot, with a college campus in the background.

‘Fun, Creative, and Simple’: How Clemson University Uses TikTok
A TikTok-length Q&A with a Clemson University social media strategist.
Marketing & Branding /
By: Olivia Osborne
A stylized map of the U.S. showing arrows leaving and then circling back to their starting points in various states across the country.

Marketing Mom’s Meatloaf: Promoting State Schools in a Post-Pandemic World
The uncertainty brought by COVID may help state universities and regional colleges entice in-state students to stay close to home.
Marketing & Branding /
By: Chris Romano

Graphic design showing the word 'Marketing' with a capitol building as the letter 'a'

Government Relations and Marketing: A Potentially Dynamic Duo
Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.
Marketing & Branding /
By: Kristen Baker
Graphic design of a man looking at a laptop image of an empty classroom

Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better
Print is on the wane in all aspects of marketing collateral and on-campus operations.
Marketing & Branding /
By: Melissa Horvath

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