How a new brand platform, a new slogan, a new logo and — of course— a pop-up pizza shop, revamped this 185-year-old institution’s identify.
Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.
LinkedIn has transformed how faculty present themselves and represent their universities.
Plus, should I ask parents for their contact information?
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Why did Fordham University launch a pop-up pizza shop at last year’s NACAC conference? Fordham’s Justin Bell explains.
Grinnell College President Anne Harris joins Trusted Voices to discuss leadership, government relations, and building community in a rapidly changing higher ed landscape.
Seth Odell of Kanahoma on AEO, SEO and why higher ed marketers need to deprioritize keyword rankings and build authority across multiple platforms.
Jackie Wernz joins the show to discuss the continued chaos around Title IX and transgender athletes as well as affirmative action and faculty hiring.
A UCLA undergrad explores the conflicting direction shared by her university
These vendor interviews highlighted how higher ed marketing is changing, fast.
Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.
16 questions with Miami University’s Senior Director of Marketing.
NACAC Conference 2026 will take place October 8-10 at the Minneapolis Convention Center.
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
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