The Great Resignation Hits Higher Ed

Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.

Marketing & Branding /
By: Higher Voltage

The “Nearly Impossible” Job of College President

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Donor & Alumni Relations /
By: Higher Voltage

Righting the “Rot” in Higher Education

John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.

Admissions /
By: Higher Voltage

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

Admissions /
By:

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

Marketing & Branding /
By: Higher Voltage

Inside Drexel’s New Social Media Management Consortium

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

Marketing & Branding /
By: Aaron Stern

Supporting Our Social Media Teams

How can we retain our staff after 18 months of serving as punching bags?

Marketing & Branding /
By: Jaime Hunt

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

Donor & Alumni Relations /
By: Chris Romano

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Admissions /
By: Higher Voltage

How Will Higher Ed Work?

Most American universities are planning full re-openings this fall. But after a year-plus of working remotely, many employees are not eager to work in-person every day.

By: Jillian Ashley Blair Ivey

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Admissions /
By: Higher Voltage

Ubiquitous Uniqueness: The (Almost) Impossible Task of Differentiating Your School

A four-step guide to identifying your unique purpose, brand and value proposition from a higher ed marcomm professional.

Marketing & Branding /
By: Peter Ashley

What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.

Marketing & Branding /
By: Conny Liegl

The Academic Nomad: 3 Keys to Understanding Today’s Higher Ed Students

The traditional four-year, on-campus college student is less the norm than ever. At all levels of higher ed, today’s students demand mobility and flexibility.

Student Experience /
By: Julia Zeigler, Terra Gargano

Why Marcomm Should Be in the Cabinet

Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.

Marketing & Branding /
By: The Higher Voltage Podcast