Volt Podcasts
AMA Venue Preview: Where to Eat, Unwind, & Play
Heading to the AMA Symposium in Aurora, Colorado? Where to eat, unwind and escape at the Gaylord Rockies, plus Denver spots worth the drive.
What Netflix’s ‘On Campus’ Teaches Higher Ed About Authentic Storytelling
Almost Friday Media’s Alex Edge joins “Higher Voltage” to explore how Netflix’s raw, student-led series about college football culture is rewriting the rules of higher ed marketing.
Marcomm Is Carrying Institutional Survival
Marketing teams own the levers that will earn back public trust in higher ed. Here’s the case for giving them real authority.
You’re Innovating in One Type. Your Competitors Are Combining Five.
The innovation framework that higher ed can use and combine in order to build true competitive advantages.
Defending Brand Budget When Admissions Wants It
83% of CMOs say brand is a top priority, but it gets 23% of the budget. Here’s how to defend brand spend when admissions wants it.
Every VP Should Spend a Day Working in the Marketing Department
Discover how stepping into the marketing trenches can offer fresh perspective, strengthen leadership, and change the way you see your team.
Higher Ed’s Structural Problem with Innovation
Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.
How MCLA Found AI Visibility Success by Getting its Digital Ducks in Order
MCLA cleaned up its website and web governance before chasing AI visibility — and then grew AI citations 52% and enrollment 25%. Here’s their playbook.
Empathy Is the Discipline Innovation Needs
In an industry searching for innovation, empathy is needed to separate useful progress from expensive mistakes.
Nostalgia Is Not a Strategy: Redefining the Higher Ed Marketing Function
Katherine Primus, VP of Marketing and Communications at Holy Family University, explains how campus marketing teams can evolve from internal order-takers to strategic, revenue-generating partners.
Nostalgia Is Not a Strategy: An Updated Playbook for Higher Ed Marketing
The public won’t be higher ed’s cheerleaders anymore. Here’s how marketing teams build their own — starting with the magazine budget.
Lessons From a Former Higher Ed Social Media Manager
A former university social media manager on the org chart, budget, and career-path changes higher ed marketing needs — and is afraid to ask for.
Your Peer Institutions Aren’t Your Biggest Competitors Anymore
Colleges aren’t just competing against each other but against the much broader question of whether a degree is still worth the investment. Here’s how to show your school is still worth the investment.
Demystifying Marcom Titles in Higher Ed
Higher ed marketing titles are a mess. Here’s what manager, director, senior director, AVP and CMO should mean, and how to fix confusing ones.
Does the higher ed marketing unicorn exist?
Higher ed marketing jobs frequently demand a unicorn — strategist, designer, analyst, SEO pro. Four experts weigh in on the cost of role sprawl.
