What’s Fueling the Next Wave of HBCU Enrollment Growth

A data-driven look at how HBCUs are using intentional marketing, capacity planning, and student-centered systems to drive enrollment and long-term success.

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Dear Jaime: Is a centralized marcomm function always the best approach?

Plus, should I ask parents for their contact information?

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Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2026

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

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Attention, not awareness, is now the currency of brand marketing

In a flooded market where reach doesn’t guarantee recall, what matters is the quality of the time spent with your message.

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An Inside Look at the ‘Research Saves Lives’ Campaign

A behind-the-scenes look at how Johns Hopkins is striving to reframe the value of higher ed research through clarity, collaboration, and shared storytelling.

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Going Clery: Campus Safety Beyond Mere Compliance

From Clery Act compliance to campus policing, this episode explores how colleges and universities are redefining campus safety in a shifting legal and political environment.

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The Search for Certainty in 2026

Erin Hennessy and Teresa Valerio Parrot on how governance, financial sustainability, and strategic comms will shape which institutions are prepared for the coming year.

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2026: An Inflection Point for AI

Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.

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Will private equity kill college sports?

Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.

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Why 2026 Is the Year for Emotional Content

Bruce Lee and TikTok creator lessons for creating connections in an era of content slop and declining reach.

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How to Stop Dying from Burnout

Todd Henry on how higher ed leaders can protect their energy, prune distractions, and lead with clarity, authenticity, and creative courage.

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Headshot of a man with glasses and the text 'I will unapologetically fight for higher education.'

QuickFire: Nate Jorgensen

16 questions with Miami University’s Senior Director of Marketing.

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Actually, Americans Do Trust Higher Education

Despite rising skepticism, new data shows Americans still trust higher education; David Lazer breaks down what the data really shows.

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8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

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