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Higher Voltage Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs with Jaime Hunt

Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs

Jaime Hunt joins Higher Voltage to explain why the future of higher ed marketing depends on empathy, authenticity and letting go of what used to work.

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Higher Voltage with The Registry and The College Tour. To the left, Lisa Hennessy, a woman with long blond hair and blue eyes. To the right, a man with short brown hair and beard wearing a blue shirt. In the upper right is an image of host Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

This Registry Isn’t for Your Wedding.

What if the key to helping more students start strong and actually stay in school was not in a loan office?

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A black and white headshot of Tam Powell, a woman with shoulder length brunette hair wearing a button up shirt and glasses. To her left is a color photo of Gary Mueller, a man with grey hair and beard wearing a gray hoodie. A smaller bubble to Gary's left has an image of host Kevin Tyler, a bald man with dark mustache wearing a plaid shirt.

Reclaiming the Narrative for Higher Education

The Proud Sponsor campaign isn’t about getting more people into college. It’s about reminding everyone why higher education matters to us all.

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An image for the Higher Voltage podcast episode Beyond the Sage on the Stage: The Future of Quality Learning. In the center is an image of CEO at Semester at Sea, Scott Marshall, a tall, slender mean with graying dark hair and a goatee wearing a blue collared shirt. To the right, in a smaller bubble, is an image of Higher Voltage host Kevin Tyler, a man with a bald head and a dark mustache wearing a plaid shirt.

Beyond the Sage on the Stage: The Future of Quality Learning

Quality learning isn’t about what we teach. It’s about how students and faculty grow together through experience, collaboration and innovation.

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Higher Voltage episode Trust, Credibility, and the Power of Checklists with guest Melissa Farmer Richards, a woman with shoulder-length curly brown hair wearing glasses, a pink blazer and a blue ruffle blouse. To the right is a smaller bubble with a picture of Higher Voltage host, Kevin Tyler, a bald man with a dark mustache wearing a plaid collared shirt.

Trust, Credibility and the Power of Checklists

Leadership is about action—building trust, earning credibility, and demonstrating commitment—and having a plan makes all the difference.

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Shifting from Reactive to Proactive ADA Compliance. A center image of Jamie Axelrod, a man with dark eyes and short dark hair wearing a blue button-down shirt and two earrings. To the right is a smaller image of the host, Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

Shifting from Reactive to Proactive ADA Compliance

The latest ADA updates aren’t introducing new requirements—they’re reinforcing the need for a cultural shift in higher ed toward proactive digital accessibility.

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A center bubble contains the pictures of Emily Smith, a short-haired blonde woman wearing a black blouse, and Jenny Petty, a dark haired woman with bangs wearing a denim shirt and pearls. To the right is a smaller bubble with an image of Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

Beyond the Search Cliff

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

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A center bubble featuring the headshot of Devin Purgason, a light-skinned man with short dark blonde hair and a beard wearing glasses and a white shirt. A smaller bubble to the right features the host Kevin Tyler, a dark-skinned bald man with a dark mustache wearing a checkered shirt.

Community College — America’s Best-Kept Promise

Community colleges are redefining student success through innovation, hyper-personalization and a commitment to meeting the needs of diverse learners.

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An image of Carri Twigg, a woman with darker skin, wavy mid-back length blond hair, wearing a blue shirt with silver necklaces. To the upper right is a bubble image with Kevin Tyler, a dark-skin bald man with dark mustache.

Finding Opportunity Amid Politicization

Kevin and Carri Twigg examine higher ed’s future in light of potential disruptions, a dismantled ED and shifts in institutional identity and collaboration.

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In a large center bubble , a picture of Kelly Holland, a light-skinned woman with shoulder length brown hair wearing a blue shirt. To the upper right corner is a second bubble with a small picture of Kevin Tyler, a dark-skinned bald man with a mustache wearing a plaid shirt.

Shifting Landscapes – The Future of Study Abroad

Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the AIFS explains.

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Two people in a large bubble framed in orange - on the left, Lauren Griswold who has shoulder-length brown hair and light skin wearing a brown cardigan. On the right, Chris Nelson, a fair-skinned amn with glasses and short-brown hair. In a third bubble is the image of Kevin Tyler, a bald, dark-skin man wearing a checkered shirt. A fourth bubble in the bottom right corner is orange with the words "guests Lauren Griswold and Chris Nelson."

Got Education? – Reframing the Value of Higher Ed

Grassroots efforts by institutions in Idaho and Utah are transforming the higher ed narrative.

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Higher Voltage podcast graphic with a large image of Brian Piper, a light-skinned man with short blond hair and beard, wearing a gray dress shirt in the middle. To the right, a smaller bubble with the image of host Kevin Tyler, a bald, dark-skinned man with dark mustache, wearing a plaid shirt.

Start small, start with one place.

Ready to level up your content game? Brian Piper joins host Kevin Tyler to share how universities can build trust, connect with audiences and thrive in a digital-first world.

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A picture of Eddie Francis, principal of Edify Ventures and a brand consultant, a bald man wearing a pink shirt. As well as host Kevin Tyler, a bald man with a black mustache wearing a checkered shirt.

Want High Student Satisfaction? Well, Who’s Going to Deliver It? – Eddie Francis

Brand stability and employment retention are necessary, but Eddie Francis fears higher ed doesn’t understand the concept.

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A picture of Allen Adamson, a man with short gray hair wearing a blue shirt and black coat, and Kevin Tyler, a bald man with a dark mustache wearing a checkered shirt.

In a Word-Of-Mouth Business, No One Shares Average – Allen Adamson

Kevin and Allen discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

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No One Asks What Students Actually Want – Catherine Friday

Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

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