In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.
Dear Jaime is Volt’s regular advice column from Jaime Hunt, our columnist and a higher ed marketing pro. To send her a question you’d like answered (anonymous or signed, you decide!), you can email her at dearjaime@voltedu.com or send her a message on LinkedIn.
Today’s video column tackles two questions, the first about authentic, non-performative inclusive marketing and the second about implementing a new project management tool in a team that is strongly resistant to change.
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Increasing brand awareness has never been more important for higher ed, and the time to do it is now.
Yale’s new trust report has a message for higher ed marketers: the current playbook has a trust problem.
From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy
