How can I create marketing materials that show inclusivity without being performative?

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

5 minutes
By: Jaime Hunt
featured-image

Dear Jaime is Volt’s regular advice column from Jaime Hunt, our columnist and a higher ed marketing pro. To send her a question you’d like answered (anonymous or signed, you decide!), you can email her at dearjaime@voltedu.com or send her a message on LinkedIn.

Today’s video column tackles two questions, the first about authentic, non-performative inclusive marketing and the second about implementing a new project management tool in a team that is strongly resistant to change.

Jaime Hunt

Jaime Hunt

Contributor

After a 20-year career in higher education marketing, Jaime Hunt founded Solve Higher Ed in 2024. She is also the host of the Confessions of a Higher Ed CMO podcast and the author of Heart Over Hype: Transforming Higher Ed Marketing with Empathy.

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