Dear Jaime, I’m Struggling to Attract Graduate Students – What Can I Do?

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An image for higher ed marketing trends in 2025. A mature woman, who is a higher ed marketer, walks across a street. Behind her is a desolate, gray scale downtown and to the front of her is a vibrant city scape bustling with activity and people.

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Marketing & Branding /
By: Volt Contributors
"The NIL Top 10: Who are the highest-paid college athletes?" article image displaying a collage of six college athletes across different sports, each wearing their team uniforms and caught in action. The top row includes a basketball player from North Carolina dribbling the ball, a gymnast on the floor mid-performance, and a football player from Colorado gesturing with his hands after a game. The bottom row shows a Duke basketball player preparing to take a shot, another football player from Colorado looking focused, and an Alabama basketball player pointing confidently.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis
The Senate just confirmed Linda McMahon as DOE Secretary. What’s next? article image. A digitally manipulated image featuring the U.S. Department of Education Federal Building placed inside a dark boxing ring. The ropes of the ring surround the building, creating a visual metaphor for conflict. The lighting emphasizes the contrast between the brightly lit government building and the shadowy, worn-down boxing ring.

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Education Administration /
By: Chris Kudialis
The Senate just confirmed Linda McMahon as DOE Secretary. What’s next? article image. A digitally manipulated image featuring the U.S. Department of Education Federal Building placed inside a dark boxing ring. The ropes of the ring surround the building, creating a visual metaphor for conflict. The lighting emphasizes the contrast between the brightly lit government building and the shadowy, worn-down boxing ring.

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Education Administration /
By: Chris Kudialis