Inside Drexel University’s “Ambition Can’t Wait” Brand Awareness Campaign
Drexel University’s Craig Kampes and Joseph Master join Higher Voltage to dig into the origins, strategy, and execution of the school’s “Ambition Can’t Wait” brand awareness campaign, which has been the school’s marketing backbone since 2016.
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Volt General Manager Louis Miller joins Higher Voltage to discuss Volt’s evolution, restoring trust in higher ed, and why marketing needs more agitators.
Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness
Western Michigan University’s Tony Proudfoot explains why higher ed marketers must evolve from mere promoters to chief strategists who help shape the core product of the institution.
Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop
Why did Fordham University launch a pop-up pizza shop at last year’s NACAC conference? Fordham’s Justin Bell explains.
New Compliance Tactics: Dissecting Higher Ed’s Changing Legal Terrain
From Title VI investigations at elite law schools to “Compact 2.0,” guest Neal Hutchens joins Campus Docket to unpack the unprecedented legal tactics shifting the political and regulatory landscape of higher education.
The Future of Volt & the Higher Ed Community: A Little More Punk Rock
Volt General Manager Louis Miller joins Higher Voltage to discuss Volt’s evolution, restoring trust in higher ed, and why marketing needs more agitators.
How Legal, Political, and Financial Forces Shape Higher Ed Accreditation
Are accreditors about to become the federal government’s civil rights compliance cops?