Category Archives:

All your people matter. And the work means more than ever.

In 2018, 50 U.S. colleges were sued by a blind man for having non-compliant websites. Getting into compliance isn’t just about following the law, it’s about making sure your institution cares.

Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.

Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.

Jon McBride, Media Relations and Social Media Manager at BYU, knows first-hand just how important the Title IX office is to staff and students alike.

With 8 years of higher ed experience in roles like EVP and Head of Marketing, Mark Mashaw has a thing or two to tell us about higher ed marketing. 

Sarah Greenblatt gives tips for promoting one university across all those silos.

Kevin Renton, eCity Interactive’s Managing Director, believes that with great vendors come great knowledge — and they’re more than ready to share. Here’s his (totally biased) take on NACAC’s greatest hits.

As the stakes in the admissions game are raised ever higher, schools will need to rethink how they market themselves to Generation Z. Luckily, Director of Digital Project Management Ron Vitale has a few ideas to share.

The changes effected by NACAC might make it more difficult for institutions to retain students. Danielle Sewell wants to make sure higher ed marketers are up to the challenge.