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An overview of the high-stakes scenario of school closures and what higher ed marketers can do to avoid this reality.

Kevin Renton, eCity Interactive’s Managing Director, believes that with great vendors come great knowledge — and they’re more than ready to share. Here’s his (totally biased) take on NACAC’s greatest hits.

The changes effected by NACAC might make it more difficult for institutions to retain students. Danielle Sewell wants to make sure higher ed marketers are up to the challenge.

Vicki Kidd breaks down how the new rules could shake up the early admissions and transfer process.

Seasoned higher ed marketer Tom Durso goes from producer to consumer of enrollment marketing — and calls for all of us to take a closer look at what makes us different; not the same.

With supply outpacing demand in most parts of the country, successful institutions will be the ones that realize they can’t compete when their own organization is fractured.

For enrollment marketers, figuring out how and when to talk about costs is critical. By being transparent, communications offices can make the case to prospective students and families that their institution is within reach and a worthwhile investment.