Category Archives:


Admissions

10 Higher Ed Social Media Accounts to Follow

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

Guarding Against Admissions-Targeting Spambots

As spambots make it more difficult for institutions to recruit new students effectively, marketing and enrollment teams need to ensure the integrity of an institution’s data.

Gender Equity Gap in Higher Ed Leadership

Women have consistently earned the majority of advanced degrees, but men are primarily filling leadership positions in higher education.

Where Are Prospective College Students Going?

A demographic cliff, economic downturn, pandemic and perceived lack of value are contributing to decreased higher ed enrollment numbers, but the students must be going somewhere.

Milking the Tuition Cash Cow

Out-of-state and international students offer colleges diversity, but with ever-tightening operational budgets, they’re also key to helping the bottom line.

Inflation and Tuition: Keeping the Lights On

With college costs already under the microscope, higher ed insiders say tuition increases and freezes may be the only way to weather the uncertainty of the growing inflation storm.

Trend vs. Hiccup: Decreased International Student Growth in US

Political climate, soaring costs and post-grad visa availability have prompted more students abroad to think twice before studying in the United States.

Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.