Tag Archives:

higher education marketing

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.

Volt@AMA: A Student-Centric Approach to Higher Ed Marketing

The debut of Volt’s new live event series dives into what it takes to create authentic communications that resonate with students.

Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Highly Social: The Changing Role of the College President

As college presidents become more involved in marketing, social media is a built-in part of the job.

The Yak is Back

Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign

Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.

Why Marcomm Should Be in the Cabinet

Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.

Fighting Tokenism: Diversity and Inclusion in Higher Ed Marketing

The latest episode of the Higher Voltage podcast explores how colleges and universities can authentically portray diversity on their campuses.