Highlights from eduWeb Summit 2026

Marketers and enrollment leaders share the eduWeb Summit 2026 sessions and hallway conversations they’re bringing back to campus.

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When College Sports Go Pro, University Brands Pay the Price

Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?

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How Legal, Political, and Financial Forces Shape Higher Ed Accreditation

Are accreditors about to become the federal government’s civil rights compliance cops?

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How to Track LLM Referral Traffic in GA4

Discover how to track, understand, and leverage AI-driven traffic.

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The Retention Blind Spot Between Enrollment and Advancement

Colleges invest heavily in enrollment and advancement marketing, but neglect the student experience in between. Here’s how to close the gap.

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Beyond the Brand Tracker

Practical Brand Measurement Options for Higher Education Marketers

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How to Retain Higher Ed Employees: Invest in Their Growth

Learn how a simple tool can provide a powerful opportunity to retain and grow great team members.

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Dear Jaime: The Introvert’s Guide to Networking and Cultivating Creative Teams

Jaime Hunt tackles the anxiety-inducing task of professional networking, and offers advice on how to foster the psychological safety necessary for your team to do their best creative work.

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Employees review a whiteboard with "Win Wall" written on it

Employee Engagement Is Not an Annual Event

Learn practical strategies for meaningful one-on-one meetings, recognition, feedback, and role alignment that help employees stay engaged year-round.

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A crowd of Scotland fans carrying Scottish flags

Plaid Power: What Higher Ed Marketers Can Learn from Scotland’s Tartan Army

Scotland’s World Cup fans are authentic, creative, and joyful. Here’s what higher ed marketers can take from the Tartan Army’s Boston takeover.

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Higher Ed New Hire Onboarding (with Downloadable Templates): Making the First 90 Days Count

Here’s how to fix onboarding for higher ed marketing roles and make new hires feel valued and prepared to succeed.

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New Frontiers for Media Planning

Where Innovation Must Happen in Higher Ed

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Summer Break? Not for Higher Ed Strategy

As the academic year ends, Trusted Voices hosts Teresa Valerio Parrot and Erin Hennessy break down the pressing issues that higher ed leaders must tackle before fall.

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Skyrocketing Online Learning Has Schools Weighing Dilution Versus Survival

Interviewed scholars and consultants say proper quality and marketing trumps “vacuum” strategy of bringing in as many students as possible

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Organic Or A Cash-Grab? How to Spot International and Remote Programs Meant to Last

Organic Or A Cash-Grab? How to Spot International and Remote Programs Meant to Last

American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.

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