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Private equity is playing for control in higher ed marketing article image. A close-up of a Monopoly board featuring a silver horse and rider game piece near a red house. The board includes spaces labeled "Columbia University" and "University of California," with a large red question mark nearby.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Marketing & Branding /
By: Chris Kudialis
A picture of Ashley Budd, senior director of advancement marketing for Cornell University, a woman with long borwn hair wearing a black shirt and gold necklace. to the right is a small bubble with a picture of Kevin Renton, Volt Publisher, a man with grey hair and beard wearing a black shirt.

QuickFire: Ashley Budd

23 questions with Cornell University’s Senior Director of Advancement Marketing

Admissions /
By: Kevin Renton
Higher ed weighs the impact of Trump’s executive orders on DEI initiatives article image. A woman in a black business suit walks toward a grand, neoclassical-style university building with a red roof and white columns. The sun casts long shadows, highlighting a well-maintained campus with green lawns and a paved walkway leading to the entrance.

Higher ed faces a crossroads over Trump’s executive orders on DEI.

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.

Education Administration /
By: Aila Boyd
Higher ed weighs the impact of Trump’s executive orders on DEI initiatives article image. A woman in a black business suit walks toward a grand, neoclassical-style university building with a red roof and white columns. The sun casts long shadows, highlighting a well-maintained campus with green lawns and a paved walkway leading to the entrance.

Higher ed faces a crossroads over Trump’s executive orders on DEI.

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.

Education Administration /
By: Aila Boyd