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The Trump and Harris campaigns offer differing visions for higher ed. But how committed are they to those visions?

Trump, Harris split on higher ed’s future. How committed are they?

Higher ed has taken a backseat in the 2024 presidential campaign, but experts say the two sides have historically attempted policies that may influence the next administration.

Education Administration /
By: Chris Kudialis
OPTimized. Why STEM MBAs are becoming the top choice for international students and institutions.

OPTimized. Why STEM MBAs help students and institutions.

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

Admissions /
By: Maryna Yankovska
Student athletes in NIL sponsorships. To the right, a TV showing a commercial with Caleb Williams and to the left a phone with a Livvy Dunne social media post.

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Marketing & Branding /
By: Chris Kudialis
Student athletes in NIL sponsorships. To the right, a TV showing a commercial with Caleb Williams and to the left a phone with a Livvy Dunne social media post.

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Marketing & Branding /
By: Chris Kudialis
an colleges meet Generation Alpha’s expectations? Here’s how to rethink your marketing strategy.

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Marketing & Branding /
By: Aila Boyd
Universities are turning gold Olympics moments into marketing magic. image, a collage featuring a group of female rugby players celebrating a victory, with one player holding a rugby ball. The players are wearing navy blue uniforms with the U.S. flag emblem. In the background, a large gold medal is prominently displayed. On the left side of the image, a monochromatic blue background depicts the front of a building with the words "Northeastern University."

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Marketing & Branding /
By: Andy Cuneo