As the fall semester begins, we are looking at nine higher ed marketing trends that have taken center stage for 2023. Colleges and universities face constant competition and must effectively communicate their core values through various marketing channels.
Colleges aim to reach diverse audiences, including alumni and prospective students, within budget. Many institutions alternate between paid media buying methods, including social media and TV ads. In the competitive field of college admissions, they must balance cost-effective, long-term SEO efforts with the instant impact of paid search to attract top student talent.
With all the new ways that colleges can use to put their names out there, it is critical to note that there is still a high price of quality over quantity. William Craig of Forbes stated how consumers desire authenticity in their advertisements. They prefer to build connections and reliability with the brands they interact with over a constant bombardment of content.
All this while technological and cultural forces challenge the very purpose of higher education and how it is delivered. Still, a growing pool of talented young high schoolers is looking to be swayed.
From innovative digital strategies to personalized experiences, institutions are adapting to the latest trends in higher education marketing to stay competitive and connect with today’s highly discerning prospective students.
With that in mind, these are nine of the top trends in higher education marketing for 2023 so far.