Contact May Contaminate
Fizz is also different from Yik Yak in its approach to content and content moderation. Although Yik Yak has some photo-sharing features, Fizz is built for GIFs, memes and images. Fizz also assures potential users that content on the platform will be moderated by members of their community.
This community content moderation and the reliance on campus influencers, for lack of a better word, to launch the product was described in an October 2022 story from Claremont’s Student Life, the campus newspaper:
Fizz has mainly focused its advertising through student hires at the schools that post content on Fizz [and] promote the app on Instagram. […] The Pomona student moderated the app to see if the posts were free of obscene or other inappropriate content. These responsibilities, especially the frequency with which [they] had to post, prompted her to quit the job.
Fizz, in its LinkedIn posting, claims “Fizz is on a mission to redefine the definition of a true social network.”
Yik Yak has a centralized moderation style that relies on AI. On their Community Guardrails site, the company claims, “Yaks that reach -5 total vote points are removed from Yik Yak.” Content moderation is the name of the game for social media and social networks. If people don’t feel safe there, it will not grow.
Safety and moderation are also quite subjective, and it may be harmful to any student hired to look at the community and decide what is and is not appropriate for their peers to consume on a social platform.
“It’s easy to dismiss a certain amount of negative behavior—complaints, aggravation, the usual low-grade trolling activity—as part of the territory for those working in social,” the Content Moderation Institute wrote in a 2019 blog post. “But trivializing or normalizing this aspect of the job can conceal the real impact it can have on those tasked with handling such negativity for extended periods of time.”