headshot-mark-mashaw@2x

By:
featured-image

Newsletter Sign up!

Stay current in digital strategy, brand amplification, design thinking and more.

This field is for validation purposes and should be left unchanged.

Recent in

Also in

A laptop screen with computer code in the background, as well as an AI-driven search bar waiting for a prompt.

Is SEO Dead? How Colleges and Universities Should Respond to AI-Driven Search

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Marketing & Branding /
By: Chris Kudialis
The image features a promotional graphic for the Engage Summit 2024. It showcases a city skyline with buildings under a partly cloudy sky. The design includes a vibrant red and blue color scheme with a dynamic overlay pattern. The text displays "Engage Summit 2024" with the word "Engage" in large, bold letters and the year "2024" below.

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

By: Louis Miller
College Closures Surge Amid Financial Strain, Demographic Shifts article image, a lush, green garden or park setting is visible through a chain-link fence. The vibrant green foliage beyond the fence is emphasized, while the fence and chains are in grayscale.

College Closures Surge Amid Financial Strain, Demographic Shifts

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Education Administration /
By: Aila Boyd
The image features a promotional graphic for the Engage Summit 2024. It showcases a city skyline with buildings under a partly cloudy sky. The design includes a vibrant red and blue color scheme with a dynamic overlay pattern. The text displays "Engage Summit 2024" with the word "Engage" in large, bold letters and the year "2024" below.

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

By: Louis Miller
College Closures Surge Amid Financial Strain, Demographic Shifts article image, a lush, green garden or park setting is visible through a chain-link fence. The vibrant green foliage beyond the fence is emphasized, while the fence and chains are in grayscale.

College Closures Surge Amid Financial Strain, Demographic Shifts

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Education Administration /
By: Aila Boyd
Campus Protests as Graduation Nears article image, an image of a female turned back to the camera holding a megaphone in her hand.

What Have We Learned From a Season of Campus Protests?

With campus tensions far from resolved and a presidential election on the horizon, is higher ed ready for the fall?

Student Experience /
By: Aila Boyd