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The image features a promotional graphic for the Engage Summit 2024. It showcases a city skyline with buildings under a partly cloudy sky. The design includes a vibrant red and blue color scheme with a dynamic overlay pattern. The text displays "Engage Summit 2024" with the word "Engage" in large, bold letters and the year "2024" below.

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

By: Louis Miller
College Closures Surge Amid Financial Strain, Demographic Shifts article image, a lush, green garden or park setting is visible through a chain-link fence. The vibrant green foliage beyond the fence is emphasized, while the fence and chains are in grayscale.

College Closures Surge Amid Financial Strain, Demographic Shifts

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Education Administration /
By: Aila Boyd
New OPM Crackdown Law Has Higher Ed on Notice article image, a cover or title page of a document or publication related to "OPM Agreements"

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis
New OPM Crackdown Law Has Higher Ed on Notice article image, a cover or title page of a document or publication related to "OPM Agreements"

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis
Higher Ed Affiliate Marketing: Boon vs. Bane image, a close-up of hands typing on a laptop, dollar sign and graphs in the background

Affiliate Marketing: Boon or Bane

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

Marketing & Branding /
By: Julia Tell
Considering the Long-Term Impact of Rankings Changes article image, college campus through colorful lenses.

Considering the Long-Term Impact of Rankings Changes

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

Marketing & Branding /
By: Aila Boyd