If you’ve ever attempted to bake a cake, you know it’s not easy. If you stray from the recipe and add a quarter cup of sugar instead of a third or bake at 395 degrees versus 400, the finished product will not be what you set out to make, nor will your audience want to consume it.The same is true for telling compelling and authentic higher ed student stories.
Whether you’re showcasing adult learners, first-gen students, alumni or graduate students, there is a recipe you can follow to be sure you’re showcasing your students as authentic individuals from a variety of backgrounds and circumstances with unique goals and aspirations. According to Capgemini, 81% of emotionally connected consumers will not only promote a brand among their family and friends, but they will also spend more with that brand. The report also found that 70% of consumers with high emotional engagement to brand content spend up to twice as much with those brands.