5 Ways to Adapt to AI-Driven Search

As generative AI moves into search, higher ed marketers need to craft their content to be discovered by Bing, Bard and the machine-learning engines that drive them. Here’s how to do that.

What Happens When the Cookies Crumble?

Three ways higher ed marketers can prepare for the next wave of privacy measures

How to Perform a Content Migration

There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content KonMari: How to Curate Content On Your School’s Site to Spark Joy for Users

Senior UX Designer Conny Liegl explains how to tidy up your school’s website.

Reduce, Reuse, and Recycle Your Content to Avoid the Summer Slowdown on Social

It can be hard enough to fuel a content calendar for an entire school year, yet alone when school’s out for summer. But with a bit of creativity, a whole lot of resourcefulness, and a dash of #hashtag know-how, you can uncover a bounty of social media content.

Building Your Content Strategy for Engagement

Justin Laing discusses his initiative to repurpose content, with a goal of producing up to ten pieces of content from one hour with a researcher on campus.

The Ultimate Guide to Keyword Research

Keyword research, though unsexy, is a foundational part of SEO. Learn about the different types of keywords and how to find and evaluate them.

Demystifying SEO: How Small Changes Can Increase Your Organic Search Traffic

In this article, we demystify search engine optimization, explain the primary metrics used by search engines to properly assess your web pages, and share examples of successful SEO updates.

How Social Listening Can Benefit Your Content Marketing

Social listening can provide marketers with the real-time audience sentiment they need to deliver powerful, relevant content. Read more to learn how.