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Private equity is playing for control in higher ed marketing article image. A close-up of a Monopoly board featuring a silver horse and rider game piece near a red house. The board includes spaces labeled "Columbia University" and "University of California," with a large red question mark nearby.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Lessons From the Field /
By: Chris Kudialis
A picture of Ashley Budd, senior director of advancement marketing for Cornell University, a woman with long borwn hair wearing a black shirt and gold necklace. to the right is a small bubble with a picture of Kevin Renton, Volt Publisher, a man with grey hair and beard wearing a black shirt.

QuickFire: Ashley Budd

23 questions with Cornell University’s Senior Director of Advancement Marketing

Interviews /
By: Kevin Renton
Higher ed weighs the impact of Trump’s executive orders on DEI initiatives article image. A woman in a black business suit walks toward a grand, neoclassical-style university building with a red roof and white columns. The sun casts long shadows, highlighting a well-maintained campus with green lawns and a paved walkway leading to the entrance.

Higher ed faces a crossroads over Trump’s executive orders on DEI.

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.

Education Administration /
By: Aila Boyd
Higher ed weighs the impact of Trump’s executive orders on DEI initiatives article image. A woman in a black business suit walks toward a grand, neoclassical-style university building with a red roof and white columns. The sun casts long shadows, highlighting a well-maintained campus with green lawns and a paved walkway leading to the entrance.

Higher ed faces a crossroads over Trump’s executive orders on DEI.

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.

Education Administration /
By: Aila Boyd
What’s next for Cascade CMS? article image. A person sits at a desk using a laptop displaying the Cascade CMS logo on the screen. Nearby, there are a few papers and a yellow folder. The setting appears to be an office or workspace.

What’s next for Cascade CMS?

The Hannon Hill 2025 Cascade CMS User Conference highlighted AI-powered website management, accessibility tools and the role of brand storytelling in higher ed marketing.

Education Administration /
By: Aila Boyd
Higher ed administration gets AI boost article image. A young man wearing glasses and a casual blue t-shirt is smiling while working on a laptop. The image has a futuristic feel, with overlaid lines of programming code and a blurred blue bokeh effect, symbolizing technology, coding, and artificial intelligence.

Higher ed administration gets AI boost.

Working through legitimate concerns, higher ed leaders are finding dynamic ways to integrate AI technology across campus offices.

Student Experience /
By: Aila Boyd