Category Archives:


Incorporating AI into the Admissions Process

As higher ed grapples with the complexities and expenses of admissions, the allure of adopting AI grows.

FAFSA Delays Cause Headaches for Students, Schools

Only time will tell if the one-year confusion for the ‘simplified’ federal aid form will yield long-term benefits.

FAFSA Update Headache: How’d We Get Here?

Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.

Can Direct Admissions Benefit Everyone?

As direct admissions programs gain traction across the U.S., admissions experts, high school counselors and students speak on their strengths.

CRMs: Powering Graduate Programs

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

Standardized Admissions Testing: An Evolving Landscape

After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

Exodus Underscores Disdain for U.S. News Rankings

Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.

10 Higher Ed Social Media Accounts to Follow

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

Guarding Against Admissions-Targeting Spambots

As spambots make it more difficult for institutions to recruit new students effectively, marketing and enrollment teams need to ensure the integrity of an institution’s data.

Gender Equity Gap in Higher Ed Leadership

Women have consistently earned the majority of advanced degrees, but men are primarily filling leadership positions in higher education.