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As higher ed grapples with the complexities and expenses of admissions, the allure of adopting AI grows.

Only time will tell if the one-year confusion for the ‘simplified’ federal aid form will yield long-term benefits.

Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.

As direct admissions programs gain traction across the U.S., admissions experts, high school counselors and students speak on their strengths.

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

As spambots make it more difficult for institutions to recruit new students effectively, marketing and enrollment teams need to ensure the integrity of an institution’s data.

Women have consistently earned the majority of advanced degrees, but men are primarily filling leadership positions in higher education.