Archives


The Fallout: The Real-Life Stress Testing of Crisis Comms During COVID-19

Part 1 of a 2-part series: How COVID-19 has tested college and university crisis communications plans.

Olympus Mons: Reaction to GMAC Admissions Trends

Volume 1, Issue 1
An original Volt cartoon series chronicling the happenings in a fictional university’s marketing department.

Culture, Not Compliance: Changing The Way Your Institution Approaches Accessibility

In 2018, 50 U.S. colleges were sued by a blind man for having non-compliant websites. Getting into compliance isn’t just about following the law, it’s about making sure your institution cares.

Creating Super Moments: What the Super Bowl Can Teach Us About Higher Ed Marketing Campaigns

The Super Bowl gave us more than just strange and memorable ads, it reminded higher ed marketers of how essential it is to create strategically integrated digital ad campaigns.

Let’s Get Real About Our Personal Social Media Hug Machine, #hemktg, #hesm, #higheredsocial

Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.

Undervalued and Underinvested: The 2020 Site Search Report

Room to Grow

Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.

Finding Solid Footing in the Changing Landscape of Higher Education

An overview of the high-stakes scenario of school closures and what higher ed marketers can do to avoid this reality.

Title IX: Its Value to Your Campus and to You as a Communicator

Jon McBride, Media Relations and Social Media Manager at BYU, knows first-hand just how important the Title IX office is to staff and students alike.

Mark Mashaw Shares Insights from Almost a Decade in the Higher Ed Marketing Sphere

With 8 years of higher ed experience in roles like EVP and Head of Marketing, Mark Mashaw has a thing or two to tell us about higher ed marketing.