Part 1 of a 2-part series: How COVID-19 has tested college and university crisis communications plans.
Posted by Olivia Bortner on March 30, 2020
Volume 1, Issue 1 An original Volt cartoon series chronicling the happenings in a fictional university’s marketing department.
Posted by Olivia Bortner on March 3, 2020
In 2018, 50 U.S. colleges were sued by a blind man for having non-compliant websites. Getting into compliance isn’t just about following the law, it’s about making sure your institution cares.
Posted by Olivia Bortner on February 13, 2020
The Super Bowl gave us more than just strange and memorable ads, it reminded higher ed marketers of how essential it is to create strategically integrated digital ad campaigns.
Posted by Olivia Bortner on February 5, 2020
Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.
Posted by Olivia Bortner on January 29, 2020
Posted by Olivia Bortner on January 23, 2020
Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.
Posted by Olivia Bortner on January 15, 2020
An overview of the high-stakes scenario of school closures and what higher ed marketers can do to avoid this reality.
Posted by Olivia Bortner on December 5, 2019
Jon McBride, Media Relations and Social Media Manager at BYU, knows first-hand just how important the Title IX office is to staff and students alike.
Posted by Olivia Bortner on November 25, 2019
With 8 years of higher ed experience in roles like EVP and Head of Marketing, Mark Mashaw has a thing or two to tell us about higher ed marketing.
Posted by Olivia Bortner on November 15, 2019
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