Archives


QuickFire: Sam Mahra

17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.

9 Takeaways from CUPRAP 2023

The stats, quotes, and recurring themes that stood out at the annual higher ed marketing conference.

A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

What is the Future of Work in Higher Ed?

Burnout, demoralization, resignations, and how higher ed can change to embrace the future of work.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

10 Great Higher Ed Marketing Campaigns

Good things can happen when institutions combine clear purpose with bold creativity.

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’