In the latest installment of Volt’s advice column ‘Dear Jaime,’ higher ed CMO Jaime Hunt tackles two incredibly common challenges that can often induce anxiety in higher ed marketing and communications leaders: the dreaded task of networking and the delicate work of fostering a psychologically safe environment.
Networking often gets a bad rap as a transactional, superficial exercise. But Jaime emphasizes that reframing your approach can alleviate that anxiety and lead to authentic, lasting relationships. She offers several key takeaways for those who dread the concept of “working a room”:
- Reframe your mindset: Instead of thinking of networking as a way to “get something” or hand out business cards, view it as an opportunity to learn, share, and build real connections with peers who understand the unique challenges of higher ed.
- Start small: You don’t have to navigate a massive conference hall to network successfully. Focus on one-on-one conversations or small, focused groups where you can have more meaningful, low-pressure interactions.
- Lead with curiosity: Ask questions and genuinely listen to the answers. Finding common ground naturally reduces anxiety and builds a strong foundation for mutual support.
- Focus on the long game: Real connections are built over time. Don’t force a transactional outcome; let the relationship evolve naturally.
The second question Jaime tackles this week shifts the focus inward, dealing with team dynamics and management: ‘How can I build a safe psychological space for my team to do their best creative work?’
For higher ed marketing and communications teams, creativity is the lifeblood of successful campaigns. But true creativity requires vulnerability, and vulnerability demands a psychologically safe environment. Jaime provides tips for leaders looking to cultivate a space where their teams can thrive:
- Normalize failure: When teams are afraid to make mistakes, they stop taking risks. Emphasize that not every idea will be a winner, and treat missteps as valuable learning opportunities rather than occasions for punishment.
- Encourage open brainstorming: Create judgment-free zones where all ideas are welcome. The best creative concepts often start with an off-the-wall idea that is refined through collaboration.
- Lead with empathy: Show your team that you value them as people, not just for their output. When team members feel seen and supported on a human level, they are much more willing to share their most innovative ideas.
Those are the highlights — watch the full video for the nuances, details, and Jaime’s personal anecdotes.
Dear Jaime is Volt’s regular advice column, hosted by Jaime Hunt, a higher-ed marketing consultant and former higher-ed CMO. To send her a question you’d like answered, you can message her on LinkedIn or send an email to jaime@solvehighered.com.
