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Dear Jaime: How to Build a Strategic Marketing Team in Higher Ed
From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy
‘How to best protect higher education’
Between domestic politics, geopolitical uncertainty, transforming athletics and struggling public perception, higher ed is going through it. Teresa and Erin discuss.
Why there seems to be no taming the Wild West that is college sports
Even after the Trump roundtable on college athletics, the NIL era is still nowhere near its reckoning point — and universities and boosters are still footing the bill.
Dear Jaime: How to Build a Strategic Marketing Team in Higher Ed
From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy
Why there seems to be no taming the Wild West that is college sports
Even after the Trump roundtable on college athletics, the NIL era is still nowhere near its reckoning point — and universities and boosters are still footing the bill.
’How can I repair a broken relationship between admissions and marketing?’
Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.