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Can generative AI video be used in higher ed marketing? article image. Split image: On the left, a close-up of hands typing on a keyboard, overlaid with lines of programming code. On the right, three diverse students sitting together in a library, engaged in collaborative learning, with an overlay resembling a video timeline below.

Can generative AI video be used in higher ed marketing? 

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

Marketing & Branding /
By: John Azoni
The Three Major Higher Ed CRMs: A 2025 Comparison Guide article image. A diverse group of professionals engaged in a collaborative meeting around a wooden table, with laptops, notebooks, and coffee cups in use. The setting is bright and modern, featuring abstract gear-like designs on the wall in the background.

The Three Major Higher Ed CRMs: A 2025 Comparison Guide

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

Admissions /
By: Ryan Craggs
Podcasts give alumni and the university a chance to build their brands article image. A young woman in a denim jacket writes in a notebook while sitting outdoors. Behind her, a historical building with a clock tower is visible, alongside a large microphone graphic, symbolizing the theme of podcasts and storytelling in an academic setting.

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Donor & Alumni Relations /
By: Chris Kudialis
Podcasts give alumni and the university a chance to build their brands article image. A young woman in a denim jacket writes in a notebook while sitting outdoors. Behind her, a historical building with a clock tower is visible, alongside a large microphone graphic, symbolizing the theme of podcasts and storytelling in an academic setting.

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Donor & Alumni Relations /
By: Chris Kudialis