Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.
Posted by Nicole Shupe on November 18, 2022
How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.
Posted by Olivia Trachtenberg on September 7, 2022
Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.
Posted by Aaron Stern on November 9, 2021
Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.
Posted by Olivia Trachtenberg on September 7, 2021
College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.
Posted by Aaron Stern on August 25, 2021
Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.
Posted by Aaron Stern on January 27, 2021
Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.
Posted by Aaron Stern on December 14, 2020
We break down the latest trends and best practices in higher ed marketing, as highlighted in one of the biggest conferences of the year.
Posted by Aaron Stern on November 11, 2020
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