Tag Archives:


higher ed marketing

Navigating Higher Ed Inclusion

With 21% of Gen Z identifying as LGBTQ+, universities need to navigate higher ed inclusion, while ensuring safety and privacy.

Grab a Tiny Mic and A Student

Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

The Great Resignation Hits Higher Ed

Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.

The Yak is Back

Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

How to Market a University

Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.

Why Marcomm Should Be in the Cabinet

Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.

Recap: AMA’s 2020 Higher Ed Marketing Conference

We break down the latest trends and best practices in higher ed marketing, as highlighted in one of the biggest conferences of the year.