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Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.

Plus, should I ask parents for their contact information?

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.

Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.

What I’ve learned about people management, planning and making myself accessible and accountable.

In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

In the first video version of her advice column, Jaime Hunt answers a persistent question for higher ed marcomm pros.

Stress and uncertainty are pervading a relatively stagnant workforce, but there are signs of hope if you look hard enough.