Category Archives:

In 2018, 50 U.S. colleges were sued by a blind man for having non-compliant websites. Getting into compliance isn’t just about following the law, it’s about making sure your institution cares.

Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.

Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.

Jon McBride, Media Relations and Social Media Manager at BYU, knows first-hand just how important the Title IX office is to staff and students alike.

Sarah Greenblatt gives tips for promoting one university across all those silos.

Saying yes to that new address can be challenging, especially when loved ones are involved. Paul Redfern opens up about his experience with relocating for work and what he learned along the way.

Susquehanna University President Jonathan D. Green highlights the value of thoughtful marketing in higher education and shares the qualities he looks for when hiring marketing staff.

To meet enrollment goals, marketing teams should insist on a seat at the table when presidents, chancellors, provosts, and deans plan programs. Maybe they should build the table.

Don’t hire generals. Invest in tacticians.

Life as a social media practitioner is challenging, exciting, and a lot of fun. Here’s what you need to know if you’re considering a career in #hesm.