Category Archives:


Admissions

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Why Is It So Hard for Colleges To Differentiate Themselves?

The University of Lynchburg’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Volt@CUPRAP: 10 Conversations with Higher Ed Leaders

Volt’s live event series is back at CUPRAP, this time for Q&A sessions with industry leaders all about the current and future state of higher ed.

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.