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Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.

Plus, should I ask parents for their contact information?

Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.

Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.

Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

In the first video version of her advice column, Jaime Hunt answers a persistent question for higher ed marcomm pros.

When leadership wants to skip a research and “content team” doesn’t capture your impact, here’s what to do.

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.