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Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

How can we retain our staff after 18 months of serving as punching bags?

Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.