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16 questions with Miami University’s Senior Director of Marketing.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

19 Questions with Bryn Mawr College’s Chief Communications Officer

26 questions with Chapman University’s VP of Strategic Marketing and Communications

19 questions with Semester at Sea’s Vice President of Marketing and Recruitment

16 questions with York College of Pennsylvania’s Director of Digital Marketing