Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.
Posted by Aaron Stern on November 10, 2021
On the latest Higher Voltage, why today’s leaders in higher ed must be always-on masters of strategic planning and communications.
Posted by Aaron Stern on October 27, 2021
It’s time to forget about rankings and traditional notions of prestige, says Otterbein University President John Comerford, and to rethink the purpose and value of modern higher education.
Posted by Aaron Stern on September 30, 2021
Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
Posted by Aaron Stern on September 16, 2021
Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.
Posted by Aaron Stern on September 9, 2021
Bridget Burns discusses the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
Posted by Aaron Stern on July 22, 2021
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
Posted by Aaron Stern on June 17, 2021
On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.
Posted by Aaron Stern on April 22, 2021
How an investment in men’s basketball elevated the small Indiana school to national prominence.
Posted by Aaron Stern on March 11, 2021
Drexel University’s Craig Kampes and Joseph Master join Higher Voltage to dig into the origins, strategy, and execution of the school’s “Ambition Can’t Wait” brand awareness campaign, which has been the school’s marketing backbone since 2016.
Posted by Aaron Stern on February 18, 2021
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