7. Davidson College’s Updated Logo
Davidson College took a refreshed approach ahead of the fall 2023 semester. With the revamped logo, the college sought to unite all aspects of the Davidson experience: academics, athletics and arts.
In conjunction with an outside firm, the college gathered research from students, staff and alumni to understand key elements of the college’s identity and garner overall support for the redesign. The logo is to be the finishing touch for the college’s new $50 million football stadium, which should be finished in time for the 2024 football season.
“Our community has expressed enthusiasm for our new visual identity,” said Mark Johnson, Davidson’s chief communications and marketing officer. “There are a few for whom the change doesn’t land well, but overwhelmingly our students, alumni employees and neighbors have expressed appreciation for how well the logo and system represent Davidson College.”
By updating the college’s logo and using it as the stadium marquee, Davidson competes with other colleges in the area known for their strong academics and recognizable sports programs. Earlier this year, Wake Forest University, another institution located in North Carolina, unveiled the $138 million McCreary Football Complex. Davidson’s logo and stadium revamp are similar investments in collegiate athletics.
“In order to raise our profile, we need to be clear about how we identify ourselves,” said Johnson. “We moved from a mix of seven logos to one that is based on research and a deep understanding of who we are.”