A blockbuster summer hit is putting the power of pink front and center. Yes, I’m talking about the “Barbie” movie that launched in theaters Friday, July 21.
The movie is making a pink splash across social media platforms, television airwaves and in theaters with its $100 million budget for marketing.
For those of us working in higher education marketing shops, we probably can’t fathom a budget that size to tell our story. “Barbie” may have a big blockbuster budget for marketing, but there are some lessons higher education marketers can learn from the teams taking us back to the days of Barbie and Ken.
Here are five takeaways that I think we should consider.