Social media pros are constantly on the go. We don’t often have time to stop and find new tools to help make our jobs easier or more efficient. To remedy this, we reached out to #hesm pros on Twitter to ask what favorite tips, tricks, or tools of the trade they couldn’t live without. Here’s what they said.
Alexandra Simone (@reeltake) of Ramapo College said, “I love, love, love IFTTT – I set up one of their “recipes” so if someone tweets a keyword, it is added to a spreadsheet in my Google Drive.”
What it is: Short for, “If this, then that,” IFTTT, allows users to create applets that enable devices or services to work together more effectively. Users create scripts that trigger actions when other actions are performed. Using the example Alexandra provided, if a specific keyword is tweeted, then the word goes into a Google sheet, which can then be set up to notify the user of a change in the document. Handy, right? You can manage how social media tools work together, how wearables work with smart devices – you can even set up to send a tweet every time the seasons change on Mars. Best of all, it’s free!
Tim Prusha (@TimPrusha) of littlefoxesmarketing.com says he can’t live without Sprout Social’s scheduler and competitive reports.
Social media pros are constantly on the go. We don’t often have time to stop and find new tools to help make our jobs easier or more efficient.
What it is: Sprout Social is a popular social scheduling, monitoring, and analytics tool that can be used to manage multiple cross-platform social accounts among workgroups. Users are able to effortlessly deliver content across all networks so that they never miss an opportunity to connect with their audiences. Scheduling tools make pre-posting a breeze, while analytics tools provide customizable reports that are easy to create and may be shared with those who need to be in the know. While Sprout Social is not free, it does fall into the affordable range for HESM practitioners, with pricing per user group and the number of networks managed.