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Adoption, agents and empathy: Notes from the 2025 Engage Summit

This year’s conference underscored the urgency and opportunity for higher education to jump on the AI train.

My President Won’t Budget for Rebrand Research—Now What?

When leadership wants to skip a research and “content team” doesn’t capture your impact, here’s what to do.

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Help! How can I support DEI when the rules keep changing?

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Why blended leadership works best.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

My university is pushing program-specific campaigns. Should I resist?

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

I’m a one-person shop and feeling overwhelmed! What should I do? 

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Help! My Program Director Insists on Spending Their Limited Budget on Billboards

Do they not know about multi-channel marketing?