In a crowded higher ed landscape, colleges must shift from emphasizing differences to embracing what makes them truly memorable to thrive.
Posted by Maryna Yankovska on October 17, 2024
What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.
Posted by Maryna Yankovska on August 28, 2024
Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.
Posted by Nicole Shupe on August 15, 2024
From personal stories to behind-the-scenes glimpses, learn how universities can harness the power of Olympic-style marketing to captivate and connect with prospective students.
Posted by Nicole Shupe on August 7, 2024
Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.
Posted by Maryna Yankovska on May 14, 2024
Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.
Posted by Aaron Stern on April 25, 2024
Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.
Posted by Nicole Shupe on April 17, 2024
NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.
Posted by Nicole Shupe on March 13, 2024
In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.
Posted by Nicole Shupe on February 28, 2024
A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.
Posted by Nicole Shupe on January 24, 2024
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