Institutions need to fix failing brand strategies as soon as possible. Marcomm leaders need to restore cohesion across functions and regain alignment. Here’s how.
Posted by Maryna Yankovska on June 18, 2025
With higher ed taking hits on all sides, PR pros need to craft pitches about their schools’ academic research that journalists will actually care about. Here’s how.
Posted by Maryna Yankovska on June 4, 2025
When science communication is treated as invisible labor, it’s often women who do the work and get left out of the spotlight.
Posted by Maryna Yankovska on May 14, 2025
When branding leads, integrated marketing communications in higher ed becomes more than coordination; it becomes a strategy with impact.
Posted by Nicole Reed on April 8, 2025
A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t.
Posted by Nicole Reed on April 4, 2025
With traditional enrollment declining, adult learners represent a crucial opportunity for colleges—it’s time to rethink recruitment and embrace this growing demographic.
Posted by Nicole Reed on March 11, 2025
Aligning goals and sharing resources between marketing and alumni teams can elevate engagement, enhance donor relations, and maximize institutional impact.
Posted by Nicole Reed on February 25, 2025
Influencer marketing and AI are shaping social media in 2025—and higher ed must navigate these trends carefully to stay authentic and effective.
Posted by Nicole Reed on February 20, 2025
Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.
Posted by Nicole Reed on February 7, 2025
Actionable strategies for uncovering transformative higher ed stories to create powerful marketing campaigns that resonate and drive results.
Posted by Nicole Reed on January 15, 2025
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