Archives


Where your brand strategy falters — and how to rebuild it.

Institutions need to fix failing brand strategies as soon as possible. Marcomm leaders need to restore cohesion across functions and regain alignment. Here’s how.

It’s never been more important for PR teams to get it right

With higher ed taking hits on all sides, PR pros need to craft pitches about their schools’ academic research that journalists will actually care about. Here’s how.

Female researchers are bearing the brunt of advocating for science.

When science communication is treated as invisible labor, it’s often women who do the work and get left out of the spotlight.

Want a competitive edge in higher ed? Start with brand-first strategy.

When branding leads, integrated marketing communications in higher ed becomes more than coordination; it becomes a strategy with impact.

Your school magazine matters.

A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t.

We’re still not talking enough about adult learners.

With traditional enrollment declining, adult learners represent a crucial opportunity for colleges—it’s time to rethink recruitment and embrace this growing demographic.

How can marketing and alumni teams collaborate?

Aligning goals and sharing resources between marketing and alumni teams can elevate engagement, enhance donor relations, and maximize institutional impact.

Are we ready for the social media influencer takeover?

Influencer marketing and AI are shaping social media in 2025—and higher ed must navigate these trends carefully to stay authentic and effective.

Using the Psychology of Persuasion to Boost Higher Ed Marketing

Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.

Impactful storytelling elevates marketing, but where do you start?

Actionable strategies for uncovering transformative higher ed stories to create powerful marketing campaigns that resonate and drive results.