Marketing’s Role in DEIB on Campus

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Ringing in 2024 with Brand Safety

Chris Huebner outlines three ways to make an institution’s media and advertising more brand-safe.

Why Higher Ed Marketing Must Be Integrated, Not Isolated.

William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.

One Marketer’s Guide to Creating a Culture of AI Exploration

As technology advances, here are three easy starting points for leaders who need to upskill their teams in the use of generative AI.

Marcomm Intern Management 101

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.