Category Archives:

Volt General Manager Louis Miller joins Higher Voltage to discuss Volt’s evolution, restoring trust in higher ed, and why marketing needs more agitators.

Western Michigan University’s Tony Proudfoot explains why higher ed marketers must evolve from mere promoters to chief strategists who help shape the core product of the institution.

Why did Fordham University launch a pop-up pizza shop at last year’s NACAC conference? Fordham’s Justin Bell explains.

Seth Odell of Kanahoma on AEO, SEO and why higher ed marketers need to deprioritize keyword rankings and build authority across multiple platforms.

Author Elliot Felix joins Higher Voltage to discuss how colleges and universities can operate more efficiently and effectively.

A data-driven look at how HBCUs are using intentional marketing, capacity planning, and student-centered systems to drive enrollment and long-term success.

A behind-the-scenes look at how Johns Hopkins is striving to reframe the value of higher ed research through clarity, collaboration, and shared storytelling.

Despite rising skepticism, new data shows Americans still trust higher education; David Lazer breaks down what the data really shows.

Colorado Mesa University’s Featherstone campaign took a creative risk, sparking a national conversation about elitism and access in higher education.

Lindsay Daugherty unpacks how food insecurity, housing instability, and mental health challenges are reshaping higher ed’s responsibility to students — and why the future of enrollment depends on being “student ready.”