Category Archives:


Marketing & Branding

Affiliate Marketing: Boon or Bane

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

Considering the Long-Term Impact of Rankings Changes

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

How Much Is Caitlin Clark Worth to the University of Iowa?

The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.

9 Must-Know Higher Education Marketing Trends for 2024

These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

10 Higher Ed Rebrands Redefining College Identities

From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.

10 Campuses with A+ Instagram Accounts

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.

3 Universities Stand Out from the Crowd

These institutions market to prospective students who are looking for colleges that align with their personalities and interests, as well as their academic goals.

CRMs: Powering Graduate Programs

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

Impact of Social Media Disruptions

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

QuickFire: Carrie Phillips

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer