Category Archives:

Marketing & Branding

CRMs: Powering Graduate Programs

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

9 Higher Ed Marketing Trends in 2023

With two-thirds of 2023 in the rearview mirror, here are the major takeaways from higher ed marketing offices.

Impact of Social Media Disruptions

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

QuickFire: Carrie Phillips

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer

QuickFire: Danielle Sewell

16 questions with York College of Pennsylvania’s Director of Digital Marketing

How to Use AI in Higher Ed Marketing and Enrollment, and How Not To

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

7 Great Higher Ed Billboards

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

QuickFire: Sarah McMaster

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

Marketing Mental Wellness: How to Develop and Promote Student Support Programs

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.

OPMs Are Under Fire. Can Colleges and Universities Live Without Them?

Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.