Category Archives:

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

With two-thirds of 2023 in the rearview mirror, here are the major takeaways from higher ed marketing offices.

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer

16 questions with York College of Pennsylvania’s Director of Digital Marketing

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.

Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.