Category Archives:

Marketing & Branding

9 Must-Know Higher Education Marketing Trends for 2024

These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

10 Higher Ed Rebrands Redefining College Identities

From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.

10 Campuses with A+ Instagram Accounts

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.

3 Universities Stand Out from the Crowd

These institutions market to prospective students who are looking for colleges that align with their personalities and interests, as well as their academic goals.

CRMs: Powering Graduate Programs

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

Impact of Social Media Disruptions

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

QuickFire: Carrie Phillips

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer

QuickFire: Danielle Sewell

16 questions with York College of Pennsylvania’s Director of Digital Marketing

How to Use AI in Higher Ed Marketing and Enrollment, and How Not To

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

7 Great Higher Ed Billboards

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.