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The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

With campus tensions far from resolved and a presidential election on the horizon, is higher ed ready for the fall?

Universities are hiring more higher ed administrators to meet stringent and growing requirements by accreditors.

Admission website content sucks, but personalized, equitable content can increase access.

The White House’s executive order on AI has left institutions of higher education with just as many questions as answers and that might be a boon.

Institutional leaders must find a delicate balance between embracing advancements while managing potential risks to reputation and academic integrity.

An encroaching enrollment stall coupled with administrative bloat may lead to institutional challenges, but at least one university believes AI may be the solution to higher education’s survival.

An age-old PR question rears its head again on college campuses: With emotions boiling on all sides, should leaders pick a side, foster discourse or keep their heads down?

From blanket bans to curriculum acceptance, universities are taking different approaches to address the growing popularity of artificial intelligence in and out of the classroom.