Now that NCAA athletes can legally profit off the use of their names, images, and likenesses for marketing and promotional purposes, these three athletes and friends can live out their dream of selling their own sports drink – and starring in the commercials for it.
The Nice Things About NIL
In the latest Volt editorial cartoon, three NCAA athletes can finally live out their marketing dreams under the new NIL rules.

Newsletter Sign up!
Stay current in digital strategy, brand amplification, design thinking and more.
Recent in Cartoon
Also in Marketing & Branding

No Country for Young Men?
Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?

Higher ed marketing trends shaping an already high-stakes 2025.
From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

The NIL Top 10: Who are the highest-paid college athletes?
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.