In the latest Volt editorial cartoon, three NCAA athletes can finally live out their marketing dreams under the new NIL rules.
Now that NCAA athletes can legally profit off the use of their names, images, and likenesses for marketing and promotional purposes, these three athletes and friends can live out their dream of selling their own sports drink – and starring in the commercials for it.
Stay current in digital strategy, brand amplification, design thinking and more.
From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.
Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.
Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.
Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.
Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.
