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This art major turned higher education pro talks about her love for education, why the future of marketing looks more like the past, and the best advice her dad ever gave her.

Presidential contenders including Sen. Elizabeth Warren, Sen. Bernie Sanders, and Sen. Kamala Harris have put their support behind initiatives aimed at alleviating student debt. But what of the possible consequences?

It’s no longer enough to simply be in the feed. In order to break through and create better enrollment marketing outcomes, it’s crucial to understand the “attention potential” of each new media and context.

Martin says she’s succeeded in higher education because of her ability to embrace others’ strengths and surround herself with kind, talented people.

Everyone has the capacity to be creative, whether they recognize it or not. By opening yourself to your creative side, you embark on a new path filled with solutions to problems in your life, at work, and in your community.

For enrollment marketers, figuring out how and when to talk about costs is critical. By being transparent, communications offices can make the case to prospective students and families that their institution is within reach and a worthwhile investment.

Given the recent advances in marketing technology, it’s time for colleges and universities to move away from generalized alumni communications and toward a more personalized approach.

Using Instagram Stories, Jon McBride and the team at Brigham Young University were able to directly help students who were in crisis or knew someone who was.

Volt is officially a sponsor at CUPRAP next week. This momentous occasion got us thinking about how sponsorships should fit within a marketing mix.

Long-form content is a tried and true content strategy for B2B companies, but can the tactic succeed in higher education, which still largely markets itself to 18-year-olds with limited attention spans and an obsession with small screens? It’s complicated.