A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

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Got Education? – Reframing the Value of Higher Ed

Grassroots efforts by institutions in Idaho and Utah are transforming the higher ed narrative.

By: Higher Voltage
A center bubble contains the pictures of Emily Smith, a short-haired blonde woman wearing a black blouse, and Jenny Petty, a dark haired woman with bangs wearing a denim shirt and pearls. To the right is a smaller bubble with an image of Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

Beyond the Search Cliff

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

By: Higher Voltage
A center bubble featuring the headshot of Devin Purgason, a light-skinned man with short dark blonde hair and a beard wearing glasses and a white shirt. A smaller bubble to the right features the host Kevin Tyler, a dark-skinned bald man with a dark mustache wearing a checkered shirt.

Community College — America’s Best-Kept Promise

Community colleges are redefining student success through innovation, hyper-personalization and a commitment to meeting the needs of diverse learners.

By: Higher Voltage
Graphic design with a black background and a bubble with an orange rim; inside the bubble is a picture of a man with light skin, light hair, and glasses, looking straight out at the viewer. Two bubbles next to this one say 'Higher Voltage' and 'with guest Hank Green.'

‘This Thing is Broken’: Hank Green Wants to End Student Debt and Fix Higher Education

Vlogger and entrepreneur Hank Green on why he cofounded the online education platform Study Hall.

By: Higher Voltage