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Higher Voltage Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs with Jaime Hunt

Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs

Jaime Hunt joins Higher Voltage to explain why the future of higher ed marketing depends on empathy, authenticity and letting go of what used to work.

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Trusted Voices Will This Dumpster Fire Burn Itself Out? podcast episode image with Ted Mitchell

Will This Dumpster Fire Burn Itself Out?

When the sector’s on fire, real leadership means staying calm, not compliant.

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Campus Docket: Riding Out a Cat5 Administration episode image with Walter Kimbrough and co-hosts Eric Kelderman and Scott Schneider

Riding Out a Cat5 Administration

Crisis leadership, culture wars, and why higher ed must lead—not retreat—in a polarized world.

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Higher Voltage with The Registry and The College Tour. To the left, Lisa Hennessy, a woman with long blond hair and blue eyes. To the right, a man with short brown hair and beard wearing a blue shirt. In the upper right is an image of host Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

This Registry Isn’t for Your Wedding.

What if the key to helping more students start strong and actually stay in school was not in a loan office?

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A graphic design with the title 'Trusted Voices' and the words 'with hosts Teresa Valerio Parrot, Erin Hennessy,' and showing the pictures of two women, both with light skin and light brown hair, one of whom is wearing glasses. All of this is set against a black background that gets orangeish around the images of the two women.

Harvard Says No

With Harvard pushing back, the rest of higher ed must choose to fall in line or take a stand against the Trump Administration.

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The Campus Docket podcast with hosts Scott Schneider and Eric Kelderman. On the left an image of Scott, a man with red hair and beard wearing a blue shirt and blue suit coat. To the right, an image of Eric, a man with dark hair and glasses wearing a blue flannel shirt.

Higher Ed’s New Legal Reality

Pandora’s box is open. Federal funding freezes, culture‑war lawsuits, and athlete pay battles signal a legal era that could upend how colleges operate.

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A black and white headshot of Tam Powell, a woman with shoulder length brunette hair wearing a button up shirt and glasses. To her left is a color photo of Gary Mueller, a man with grey hair and beard wearing a gray hoodie. A smaller bubble to Gary's left has an image of host Kevin Tyler, a bald man with dark mustache wearing a plaid shirt.

Reclaiming the Narrative for Higher Education

The Proud Sponsor campaign isn’t about getting more people into college. It’s about reminding everyone why higher education matters to us all.

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An image for the Higher Voltage podcast episode Beyond the Sage on the Stage: The Future of Quality Learning. In the center is an image of CEO at Semester at Sea, Scott Marshall, a tall, slender mean with graying dark hair and a goatee wearing a blue collared shirt. To the right, in a smaller bubble, is an image of Higher Voltage host Kevin Tyler, a man with a bald head and a dark mustache wearing a plaid shirt.

Beyond the Sage on the Stage: The Future of Quality Learning

Quality learning isn’t about what we teach. It’s about how students and faculty grow together through experience, collaboration and innovation.

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Higher Voltage episode Trust, Credibility, and the Power of Checklists with guest Melissa Farmer Richards, a woman with shoulder-length curly brown hair wearing glasses, a pink blazer and a blue ruffle blouse. To the right is a smaller bubble with a picture of Higher Voltage host, Kevin Tyler, a bald man with a dark mustache wearing a plaid collared shirt.

Trust, Credibility and the Power of Checklists

Leadership is about action—building trust, earning credibility, and demonstrating commitment—and having a plan makes all the difference.

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Trusted Voices with Holden Thorp. To the right is an image of Holden Thorp a man with short gray hair wearing glasses and a blue suit with blue shirt and maroon tie, holding a microphone.

Choose Your Damning Wisely

Speaking out on high-profile issues like executive orders and policy changes is a delicate task—but in higher ed leadership, silence can be just as damning as saying the wrong thing.

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Shifting from Reactive to Proactive ADA Compliance. A center image of Jamie Axelrod, a man with dark eyes and short dark hair wearing a blue button-down shirt and two earrings. To the right is a smaller image of the host, Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

Shifting from Reactive to Proactive ADA Compliance

The latest ADA updates aren’t introducing new requirements—they’re reinforcing the need for a cultural shift in higher ed toward proactive digital accessibility.

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A graphic design with the title 'Trusted Voices' and the words 'with hosts Teresa Valerio Parrot, Erin Hennessy,' and showing the pictures of two women, both with light skin and light brown hair, one of whom is wearing glasses. All of this is set against a black background that gets orangeish around the images of the two women.

Funding Cuts and Uncertain Futures

The economic impact of higher ed goes far beyond the classroom—these institutions are job providers, research centers and essential pillars of their communities.

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An image of Jennifer Lonchar in the center bubble, she is a woman with shoulder length blonde hair wearing a white collared shirt. To the upper left is a smaller image of host Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

Performance TV is Transforming Higher Ed

Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.

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A center bubble contains the pictures of Emily Smith, a short-haired blonde woman wearing a black blouse, and Jenny Petty, a dark haired woman with bangs wearing a denim shirt and pearls. To the right is a smaller bubble with an image of Kevin Tyler, a bald man with a dark mustache wearing a plaid shirt.

Beyond the Search Cliff

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

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An image of Sara Custer, the editor-in-chief of inside Higher Ed, a woman with light skin and shoulder-length blonde hair wearing a multi-color print shirt.

Being a Critical Friend

Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.

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