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Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

Can we offer you a listicle in these trying times?

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.

Higher ed insiders debate whether a brand wasteland equates to institutional opportunity on a growing social media platform.

The importance of determining a need and defining a strategy for an effective social media presence.

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

It’s 2019, and many high-ranking higher ed administrators still aren’t on social media. Once you know what’s holding them back, it’s much easier to devise a plan of attack.

It can be hard enough to fuel a content calendar for an entire school year, yet alone when school’s out for summer. But with a bit of creativity, a whole lot of resourcefulness, and a dash of #hashtag know-how, you can uncover a bounty of social media content.

How do you handle being asked to explore new social media channels when you’re already stretched thin? Take a strategic approach and consider the ROI first.