Archives


My State Banned TikTok, Now What?

Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.

The Social Media Outhouse

When looking for the pulse of the student population, higher ed social administrators may need to pull on a bio-suit and get dirty in the social media cesspool.

Repin that Account

Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.

Close That Underperforming Social Media Account

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

5 Things To Do While Considering Twitter’s Future

Can we offer you a listicle in these trying times?

Should Marketers Quiet Quit Meta?

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.

Let’s Get Real about BeReal

Higher ed insiders debate whether a brand wasteland equates to institutional opportunity on a growing social media platform.

Does Every Department Need Insta?

The importance of determining a need and defining a strategy for an effective social media presence.

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.