Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.
Posted by Maryna Yankovska on May 14, 2024
Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.
Posted by Aaron Stern on April 25, 2024
Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.
Posted by Nicole Reed on April 17, 2024
NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.
Posted by Nicole Reed on March 13, 2024
In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.
Posted by Nicole Reed on February 28, 2024
A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.
Posted by Nicole Reed on January 24, 2024
Chris Huebner outlines three ways to make an institution’s media and advertising more brand-safe.
Posted by Nicole Reed on January 10, 2024
William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.
Posted by Nicole Reed on November 27, 2023
As technology advances, here are three easy starting points for leaders who need to upskill their teams in the use of generative AI.
Posted by Nicole Reed on November 13, 2023
Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.
Posted by Nicole Reed on October 27, 2023
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